An announcement that saw mile long queues outside stores on the day of the launch, this collaboration between Audemars Piguet and Swatch ranks high in the design coups of all times. A disruptive pocket watch available in eight models, it can be worn in a multitude of different ways – be it around the neck, on the wrist, in the pocket or simply attached to a handbag. It comes in three lanyard lengths and a small removable stand that lets you turn it into a desk watch.
The design is a nod to the iconic Royal Oak collection by Audemars Piguet, with the “Petite Tapisserie” dial pattern and the octagonal bezel being the hallmarks of the pieces. Fitted with the custom barrel drum, which is the watch’s power reserve, the watches are truly energetic pieces of art. The entire collection features two sapphire crystals on the front and back of the case and is made from Bioceramic, comprising two-thirds ceramic powder and one-third bio-sourced material derived from castor oil, giving it a strength and smoothness that spells refined luxury.
While the collaboration is seen as a coming together of luxury watchmakers with a view to making it accessible to everyone, whether it becomes an urban collectible, only time can tell.