A picnic is always a good idea, and if it’s peppered with design keepsakes, then even better. Inspired by the joy of outdoor living, and gatherings that get people together, the Hay Outdoor Market evokes the nostalgic utility of classic camping gear. Mette and Rolf Hay, co-founders and Creative Directors of Hay, the Denmark-based furniture brand, imagined a collection that felt both familiar and fresh. “There’s a growing appreciation for being outside, for slowing down, disconnecting and finding joy in simple experiences,” says Mette.. “I think that’s something many of us are seeking today.” It was no surprise that they roped in design legend Jasper Morrison to shape this idea, “He is the master of everyday objects. He has an incredible ability to make the ordinary feel essential,” they say of Morrison.
Design meets durability with this collection of stainless steel fire pit and barbeque tools
United by honest materials and a focus on use, the collection ranges from foldable, easy-to-store furniture in lightweight, water-lacquered beech
The collection allows you to shape and assemble a setup basis how and where you want to spend outdoors without compromising on on aesthetics or functionality
Each piece is crafted with intent, with a focus on utility and materials. With over 30 items, spanning folding furniture, portable cooking tools, a canopy, hammocks, etc – you will find everything you need. Known to champion simple, useful, and often anonymously designed objects, the same ethos seeps into his work with the new collection for Hay – from brooms handmade by Japanese artisans, lightweight, water-lacquered beech furniture to striped textiles across furniture and accessories that reference traditional Basque patterns, that Jasper discovered in a vintage fabric at a flea market. But beyond the straightforward, purposeful, and made to last approach, signature to Jasper’s work, there’s also the attention to detail, and a story that traces the journey of each piece.
Contemporary classics Striped textiles across furniture and accessories reference traditional Basque patterns, discovered by Morrison in a vintage fabric in flea market and are woven from 100% recycled polyester for durability and a contemporary flair
The collection allows you to shape and assemble a setup basis how and where you want to spend outdoors, and in true Jasper style, is uncompromising on aesthetics or functionality.
“There’s a growing appreciation for being outside, for slowing down, disconnecting and finding joy in simple experiences,” says Mette.. “I think that’s something many of us are seeking today.” It was no surprise that they roped in design legend Jasper Morrison to shape this idea, “He is the master of everyday objects. He has an incredible ability to make the ordinary feel essential,” they say of Morrison.
