News 06 Jul 2026 read

Design icons, Naoto Fukasawa and Alessi come together in this experiential store in Milan

In signature Fukasawa style, the latest Alessi outpost focuses on human-centric design led by connection, discovery, and shared everyday experiences

Words by Pragnya Rao Photographs courtesy Alessi
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It's hard to walk into an Alessi store and not want a piece of everything for yourself. It’s not for nothing that this Italian design behemoth is known as one of the most loved homeware brands in the world. With a roster of design classics, from the Juicy Salif, Anna G, Pino, Circus, by design legends like Philippe Starck, Alessandro Mendini, Stefano Giovannoni and Marcel Wanders, it has been at the forefront of design collectibles since 1921.

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The interior finished in oak and white enhances the metallic sheen and the soft glow of porcelain

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The new space interprets design not merely as form and function, but as an extension of a lifestyle

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Alongside the brand products, the selection in the store also includes a curated collection of books and a limited range of clothing

The joy of everyday living

Known for bringing joy to everyday living, it’s little wonder that their latest outpost in Milan by another design icon, Japanese designer, Naoto Fukasawa reflects every bit of that ethos. The new space interprets design not merely as form and function, but as an expression of a lifestyle, “Alessi’s new space feels less like a shop and more like a home. It is a place that gently reminds us of the essence of living,” says Fukasawa. Dressed in neutrals, the interiors of the store allow the objects to appear gradually while letting them take centre stage. Fukasawa shares, “The interior, defined by oak and white finishes, enhances the quiet brilliance of metal and the soft glow of porcelain. Its radical simplicity creates an atmosphere of both calm and quiet excitement. With a café integrated into the space, it allows exceptional objects to be chosen naturally, within the flow of everyday life. In this place, think of your home, and the days that unfold within it”.

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Experential design The bar is an integral part of store allowing visitors to directly experience the functioning of Alessi products where the coffee is prepared using coffee makers from the catalogue and served with the brand’s objects
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Iconic display The display is designed in a way that feels more like a shelf at home than a store allowing people to linger

Marking a shift from being the flag bearer of contemporary design to championing culture, the space also has a curated selection that includes books, a selected range of clothing and a distinctive, experiential bar that forms an integral part of the design underlining Alessi’s philosophy that, design is not only displayed, but lived. This space resides at the intersection of every coffee and design lover’s dream, where exclusive coffee selections from historic Italian coffee roaster, Caffè Vergnano is prepared using the distinctive coffee makers from Alessi and served in its iconic serve ware. That’s one way to ensure a delightful morning, we think!

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